Life Style

What is a Lifestyle Business and 3 Solid Reasons to Build One

Are you tired of the 9 to 5? Do you want your time back? Do your dream about traveling the world?

Do you seek creative and financial freedom and wish you could make a better use of your talents and qualities?

Are you wondering what the point of the money you’re receiving is when you don’t have the freedom to go anywhere and do anything you want?

If that’s you, you’re in a desperate need of building a lifestyle business.

There are a few types of people when it comes down to work, money and time.

First, there are the employees, who work in the system and blame anyone who’s outside of it.

They have fixed working hours, not much time for themselves, a job they don’t like, not many opportunities to take in order to exceed, and no motivation to be more productive.

Then, we have those who manage to get out of the system.

It can be in 2 ways. You can become self-employed and basically become the system. Or take it to the next level and go for the big money by building a serious company and living the entrepreneurial life, in which case you’re working on the system.

But getting there doesn’t mean you’re free to do whatever you want with your time and money. Most often, freelancers and business owners end up creating yet another demanding job for themselves, with stress, boredom, lack of location independence, or else.

Why? Because you’re in it for the money, or never put in enough thought to create a system that will be working for itself without your role in it, so that you can do whatever you want with your time.

And that, my friends, is the opposite of what a lifestyle business is.

What is a Lifestyle Business?

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lifestyle business is a business built with the sole purpose of enjoying a particular lifestyle.

Some want to travel the world.

So they think of a way to offer their service in a package, find clients, outsource most of the aspects of this, and do their work while traveling. Or be able to take mini-vacations whenever they want to and just go to a tropical island and stay there for 1-3 months.

Yes, that’s absolutely possible. And you need much less money to sustain this nomadic lifestyle than you imagine.

Others are more family-oriented and make changes to their lifestyle when they have kids.

They want to spend most of their time with the family and do things together. So they get out of the system, start working remotely and for themselves, and are thus able to never miss out on anything important from the kids’ childhood.

Some individuals write and self-publish their books with a lot of hard work in the beginning, but keep receiving revenue from them for a lifetime. Then, they have the creative freedom to work on any other project, learn new skills, visit new places and live an adventurous life.

Some may be in it for the hustle.

They start something on the side while on their regular job, build the connections, put in the hours, time and focus.

They may set up a small outsourcing company, build a SaaS business, create a premium brand, or come up with an idea for an innovative product, find the right people to partner with and hit a trending market.

Then, they quit their jobs, move to Thailand, Indonesia, the Philippines or a hot place for entrepreneurs in Europe like Berlin or Madrid.

What do they do there? Start living like a local, connect with other business owners in the area, start working on new projects, and think of ways to grow their existing business. They are players and they love the hustle.

There are many kinds of people and so there are many types of lifestyle businesses.

But there’s no other way for you to live the ideal lifestyle than to create a lifestyle business that will let you earn just enough money to sustain it, will help you reclaim your time and take full control of it and have all the freedom and independence a man could wish for.

The Characteristics of a Lifestyle Business

1. It provides satisfaction to the owner.

Running a startup is often too stressful and definitely not for everyone.

It sucks your energy and time and you have to deal with partners and investors. It can take a decade of your life without letting you start something completely different on your own.

But a lifestyle business is something that will make you love your life and truly enjoy each and every day of it.

It’s for the creatives, for the independent individuals who want to be their own bosses and live a life on their own terms. For those living an unconventional lifestyle and hating everything ordinary. For the couples that want to start a small and friendly family business. For the digital nomads looking for ways to sustain their traveling.

You can always tell who’s a lifestyle entrepreneur, and who’s just a business owner with no free time, other interests other than work or peace of mind.

A lifestyle business owner is calmer. The work isn’t stressful because he’s created all he’s doing and enjoys getting things done.

Also, he has enough time for himself, for the important things in life and for the things he enjoys.

There’s meaning and joy in his days, he sleeps like a baby at night and wakes up with a smile on the next day.

That makes him peaceful, and not a part of the corporate world or the working systems that sucks the life out of you.

Read also: How Abby Lawson Turned Her Hobby into a 6-Figure Family Business

2. Business growth goes together with personal growth.

A lifestyle business is one of the best examples for the connection between doing business and improving yourself.

First of all, such people do it all on their own and start from nothing.

They find a way to say no to conventional wisdom, to get clear about what they don’t want in their life (like a regular job and lack of time), and to make a plan on how to get what they truly desire.

Then, they do their research, dedicate all their free time and focus to this one project until they are able to start making money online from it and leave the system.

During that process they fight their inner demons – the fear of failure, the doubts, the desire to move onto another project that seems more tempting right now, listening to others, going back to old habits, losing focus from their vision, etc.

They stick to their values, are determined and consistent. Eventually, they get results. And because they’ve put in so much into achieving that, the reward feels even more satisfying.

Such individuals build discipline, are courageous, initiative, risky and extraordinary.

They build the successful habits that make them productive, positive and healthy so that they can run their lifestyle business and live a good life too.

Read also: How This Lifestyle Blogger Grew Her Blog to $3,878/Month in 3 Months

3. You can start with no experience, capital, knowledge or connections.

You can found a service business with zero cash investment.

What’s more, you don’t need to know the right people from the beginning, to have expertise in the niche, or to even know anything about the field.

All that can be learnt in the process of researching, finding online business ideas and making them a reality.

Trading cryptocurrencies like bitcoin online has become one of the lifestyle businesses of young and ambitious entrepreneurs.

Housewives know nothing about business before they start a home based business on Etsy and begin making a living from it. But they are determined to learn anything they need to know – just enough so that they can start, and then more so that they can stand out from the crowd.

Freelance writers with no expertise can be amateurs for months or even years before they build their portfolio, find what they’re really good at and master it, get their first clients, improve their personal brand and start doing it full-time.

Over time, when they know the ins and outs of the field, they can start an article writing service, hire remote staff and remove themselves from the job while still making money.

App developers can take a course, build stuff for clients on sites for freelancers to sustain a living, until they come up with a unique idea and create their own product, which they can either grow or sell.

The possibilities are countless.

Your lifestyle business will depend on:

  • what you’re passionate about
  • what you enjoy doing and are good at
  • what you’re interested in learning more about
  • how you imagine your ideal life
  • and how much hard work you’re willing to put in now to enjoy the fruits of your labor later on.

What’s The Goal of a Lifestyle Business?

What makes a lifestyle business different from a startup, is that its main purpose is to make just enough revenue so that the owner can sustain the lifestyle of his choice, do what he loves and have enough time on his hands.

A startup, on the other hand, is all about maximizing profit.

Almost never can a work/life balance be reached, as there’s always more customers to find, more marketing channels to try, research to do, features to add to the product, or else.

Creating a lifestyle business is like retiring earlier than you have to. You find a way to keep receiving money while having all the time and freedom you desire.



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